A strong start in your home market proves the product.
We prepare the tests and paperwork each country requires.
Distributors and channels in each new market.
Stock, pricing and marketing grow with demand.
Product Launch & Scale
A planned route from finished product to paying customers.
We help you get a product ready to sell: certification preparation, packaging, distribution partners and launch planning, in your home market and new ones.
What you get
01A launch planDates, tasks and owners for everything that must be ready before sale.
02Market readinessHelp preparing for certification, labelling and import rules in each market.
03Routes to customersDistribution partners, resellers and online channels suited to your product.
How we deliver
Four stages, each ending with something you can see and review before the next one starts.
01
Assess
We review how ready the product, supply chain and business are to sell.
02
Prepare
We organise certification preparation, labelling, packaging and documents.
03
Connect
We identify channels and distribution partners in the markets you choose.
04
Launch
We run the launch plan with you and adjust as early sales come in.
What we buildOur launch and scale capabilities
Production readiness review
Checking supply, stock, quality and documentation before you commit to launch.
Discuss thisCertification preparation
Helping you prepare for testing such as CE, FCC or UL with accredited labs.
Discuss thisLabelling and documentation
Product labels, manuals and safety information that suit each market.
Discuss thisMarket entry planning
Assessing which countries to enter first and what each one requires.
Discuss thisDistribution partners
Identifying and approaching distributors and resellers in target markets.
Discuss thisLaunch planning
A timed plan covering stock, channels, pricing and announcement.
Discuss thisAfter-sales support setup
Warranty handling, spare parts and repair processes ready from day one.
Discuss thisScaling production
Planning for higher volumes, more suppliers and new product variants.
Discuss thisTaking a finished product into new countries
Imagine a company selling a home device in Singapore that now wants to sell in Malaysia and Australia, but is unsure about local rules and how to find distributors.
A typical first projectAnimated illustration
A first phase could cover
We agree scope with you before work starts. For this kind of request, a first phase usually covers:
- A review of certification, labelling and import requirements per country
- A shortlist of distribution partners and introductions in each market
- A launch plan covering stock, pricing, channels and after-sales support
A typical project, described to show the shape of the work. It is not a specific client.
Scope something similarFrom the Hoki portfolio
The technology we build with
We pick tools around your existing systems, your team and how the product will be run.
Planning and tracking
AsanaJiraNotionSmartsheetMicrosoft Project
Sales channels
ShopifyWooCommerceAmazon Seller CentralShopeeLazada
Customer and partner management
HubSpotSalesforceZoho CRMZendeskFreshdesk
Where this applies
The same engineering, shaped by the rules and realities of each sector.
Retail and e-commerce
Launching products through online marketplaces and retail partners.
Manufacturing
Bringing new lines to market and finding distributors in other countries.
Healthcare
Planning launches around registration, labelling and distributor networks.
Energy and utilities
Introducing equipment to new markets through installers and resellers.
Media and broadcast
Launching specialist equipment through dealers and system integrators.
Logistics and supply chain
Rolling out devices to fleets and warehouses across several countries.
Frequently asked questions
How is this work priced?
It depends on how many markets you are entering and which parts of the launch you want us to handle. We agree a scope after a discovery discussion, and you can start with a single market.
Can you guarantee certification or sales?
No one can honestly guarantee either. We help you prepare thoroughly for certification and introduce you to suitable partners, but test results and sales depend on the product and the market.
Do you work across time zones?
Yes. We are based in Singapore and work with clients and partners in other regions, agreeing meeting times and reporting routines that suit both sides.
Can you help after the launch?
Yes. We can stay involved to support partners, track early sales and plan production increases, or hand everything to your team with clear notes.
Another question? Email hello@hoki.co
Plan your product launch
Tell us where you want to sell. We will outline what needs to be ready and in what order.
Start a project
Tell us what you want to build.
Share a few details about your launch and scale project. We will reply with questions and a suggested next step.
- What problem you want solved
- What you already have in place
- Any timing or budget you are working to
Start a project
Tell us what you want to build
A few details help us bring the right people to the first call.
Thank you.
Your enquiry is with our team. Here is what happens next.
1We read your enquiry and bring in the people best placed to help.
2We reply by email to arrange a call at a time that suits you.
3On the call, we agree a clear next step, with scope and cost.
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