Markets, companies, regulation and trade data are followed.
Signals are matched to your products, capacity and customers.
Questions such as entering a new market are evaluated first.
Leaders see the options, the evidence and the risks together.
Market Intelligence
A current view of your markets and where to grow.
Market Intelligence follows markets, industries, competitors and companies, and links what it finds to your own products, capacity and customers, so opportunities are judged in context.
What you get
01Outside signals in one placeMarket data, company news, regulation and trade data, followed and linked.
02Linked to your businessEach signal is tied to the products, customers and sites it could affect.
03Moves tested firstQuestions such as entering a new market are evaluated before money is committed.
How we deliver
Four stages, each ending with something you can see and review before the next one starts.
01
Scope
Agree the markets, industries, competitors and companies that matter to your plans.
02
Connect
Bring in market and trade data alongside your CRM, product and finance records.
03
Assess
Signals are linked to your business, and options such as market entry are tested.
04
Decide
Leaders review the evidence and options, and each decision is recorded with its outcome.
What we buildOur market Intelligence capabilities
Market signals
Follows demand, activity and trade data in the markets you sell into or are considering.
Discuss thisIndustry and regulation
Tracks changes in your industries and in the rules that apply to them, with sources linked.
Discuss thisCompetitor activity
Brings together public information and your sales notes on competitors.
Discuss thisCompany profiles
Builds a picture of customers, partners and prospects from your records and outside data.
Discuss thisOpportunities in context
Links outside signals to your products, capacity and customers to show where demand is forming.
Discuss thisMarket entry questions
Tests questions such as what happens if we enter Indonesia, before anything is committed.
Discuss thisDeciding whether to enter Indonesia
A food producer is selling well in Malaysia and is considering Indonesia next. It needs to know whether to enter, and through which kind of distributor.
ExampleAnimated illustration
A first phase could cover
We agree scope with you before work starts. For this kind of request, a first phase usually covers:
- Follow category demand, trade data and regulation for the products in question
- Compare candidate distributors using public company information and sales notes
- Test entry options against margin, capacity and risk, with sources for each finding
A typical project, described to show the shape of the work. It is not a specific client.
Scope something similarFrom the Hoki portfolio
The technology we build with
We pick tools around your existing systems, your team and how the product will be run.
Outside sources
Market dataTrade dataCompany informationRegulationNews and web
Inside sources
CRMERPFinance systemsProduct recordsSales notes
Works with models from
Frontier modelsOpen modelsSpecialised modelsModels hosted in your environment
Where this applies
The same engineering, shaped by the rules and realities of each sector.
Manufacturing
Spotting where demand for a product line is rising and whether capacity can follow.
Retail and e-commerce
Tracking category demand and competitor activity in each market served.
Logistics and supply chain
Following trade flows and regulation that change where goods move.
Financial services
Watching sectors and companies to see where client demand is forming.
Energy and utilities
Following regulation and regional growth that affect future demand.
Healthcare
Following regulation and provider activity in markets being considered.
Frequently asked questions
Where does the market information come from?
From outside sources such as market data, trade data, company information and regulation, combined with your own CRM, product and finance records. Each finding names its source.
Is this a research report?
No. It is a live view that keeps updating as signals change, and it links what it finds to your own products, customers and capacity rather than describing a market in general.
Can it compare market entry options?
Yes. It can test questions such as what happens if we enter a new market or change distributors, so leaders can see the likely effect before committing money.
Can we start small?
Yes. The first phase can focus on one market or one product line, then widen once the results have been measured.
Another question? Email hello@hoki.co
Test a market question with us
Bring one market or product decision and we will show how it looks with your own data.
Start a project
Tell us what you want to build.
Share a few details about your market Intelligence project. We will reply with questions and a suggested next step.
- What problem you want solved
- What you already have in place
- Any timing or budget you are working to
Start a project
Tell us what you want to build
A few details help us bring the right people to the first call.
Thank you.
Your enquiry is with our team. Here is what happens next.
1We read your enquiry and bring in the people best placed to help.
2We reply by email to arrange a call at a time that suits you.
3On the call, we agree a clear next step, with scope and cost.
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