Sketches and quick models test different directions.
Size, grip and controls refined around the hand and the task.
Colour, texture and material set the feel and the cost.
People use it in real conditions and we refine the details.
Industrial Design
A product that looks right, feels right and is easy to use.
Industrial design decides how a product looks, how it feels in the hand and how people use it. We balance those choices against engineering and cost.
What you get
01A distinct product formShape, proportion and detailing that suit your brand and your buyers.
02Considered materialsColours, materials and finishes specified so a factory can match them.
03Easy, obvious useControls, displays and handling that people understand without a manual.
How we deliver
Four stages, each ending with something you can see and review before the next one starts.
01
Observe
We study users, settings and your brand before drawing anything.
02
Sketch
We explore a wide range of forms, then narrow to a few strong options.
03
Refine
We develop the chosen form in 3D with engineers checking it can be made.
04
Specify
We fix colours, materials and finishes, and hand over files and samples.
What we buildOur industrial design capabilities
Design research
Looking at how and where the product is used, and by whom.
Discuss thisSketching and concepts
Quick hand and digital sketches to explore many forms before choosing.
Discuss this3D form development
Turning the chosen concept into accurate surfaces and shapes in CAD.
Discuss thisColour, material and finish
Specifying colours, textures and coatings, with physical samples to approve.
Discuss thisErgonomics
Sizing grips, buttons and weight so the product is comfortable to hold and use.
Discuss thisInterface and controls
Placing buttons, lights and screens so their purpose is clear at a glance.
Discuss thisPhotorealistic renders
Images good enough for investor decks, crowdfunding and early sales.
Discuss thisAppearance models
Non-working models that show exactly how the finished product will look.
Discuss thisArm Lift
A kiosk screen at a fixed height is uncomfortable for many people to use.
Selected work · Arm LiftAnimated illustration
Robotics and product design: kiosk screen arm
What we built
- A robotic arm that holds the kiosk screen
- A camera that tracks the user's face
- The arm moves the screen to the right height for each person
What it changed
People of any height can use the kiosk comfortably, and the design is made for low-cost volume production.
Delivered by Hoki and its engineering partners. Product and client names belong to their owners.
Discuss a similar projectSelected projects in this area
Industrial safety glassesSafety equipment
Waterproof electronics housingIndustrial product design
Air quality sensor enclosureEnvironmental sensor
EV exterior body kitAutomotive styling
From the Hoki portfolio
The technology we build with
We pick tools around your existing systems, your team and how the product will be run.
Sketching and visual
Adobe PhotoshopAdobe IllustratorProcreateSketchbook
3D surfacing
RhinoSolidWorksFusion 360BlenderCreo
Rendering
KeyShotV-RayBlender CyclesUnreal Engine
Where this applies
The same engineering, shaped by the rules and realities of each sector.
Manufacturing
Refreshing machines and instruments so they are clearer and safer to operate.
Healthcare
Devices that patients and clinicians find easy to hold, clean and read.
Retail and e-commerce
Products whose look and finish support a higher price on the shelf.
Media and broadcast
Control surfaces and equipment that crews can use quickly under pressure.
Energy and utilities
Meters and enclosures that are readable outdoors and easy to service.
Public sector and education
Kiosks and public equipment designed for many different users.
Frequently asked questions
How is the fee for design work set?
It depends on how many concepts you want to see and how far the design is developed. We agree the scope and stages after a first conversation about the product.
Will the design actually be manufacturable?
Our designers work alongside engineers throughout, so the form is checked against materials, tooling and assembly as it develops rather than at the end.
Can you redesign an existing product?
Yes. A redesign can improve appearance, usability or cost while keeping the internals you already know work.
Who owns the final design?
This is agreed in the contract. Typically the client owns the design and all the files created for it.
Another question? Email hello@hoki.co
Discuss your product design
Show us your product or idea. We will suggest how industrial design could improve it.
Start a project
Tell us what you want to build.
Share a few details about your industrial design project. We will reply with questions and a suggested next step.
- What problem you want solved
- What you already have in place
- Any timing or budget you are working to
Start a project
Tell us what you want to build
A few details help us bring the right people to the first call.
Thank you.
Your enquiry is with our team. Here is what happens next.
1We read your enquiry and bring in the people best placed to help.
2We reply by email to arrange a call at a time that suits you.
3On the call, we agree a clear next step, with scope and cost.
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