Viewing, engagement and social signals are read together.
Programmes, rights, assets and schedules are linked.
Options are tested against audience, rights and revenue.
Approved changes go out and results inform the next plan.
Media Intelligence
Content, audiences and revenue planned together.
Media Intelligence connects content, audiences, assets, engagement and distribution, so programming, delivery and advertising decisions draw on the same picture.
What you get
01Audiences understoodViewing, engagement and social signals are read together for each programme.
02Content and rights linkedProgrammes, rights, assets and schedules sit in one connected view.
03Decisions testedSchedule and delivery options are tested against audience, rights and revenue.
How we deliver
Four stages, each ending with something you can see and review before the next one starts.
01
Connect
Link audience data, ad server, rights, playout and delivery systems.
02
Understand
Build a picture of programmes, audiences, rights and advertisers and how they relate.
03
Plan
Test schedule and delivery options before they are committed.
04
Learn
Compare what happened with what was expected to inform the next plan.
What we buildOur media Intelligence capabilities
Audience signals
Reads viewing, engagement and social activity for each programme and channel.
Discuss thisContent and rights
Links programmes and assets to their rights, renewals and licensed markets.
Discuss thisSchedule planning
Tests schedule options against audience, free slots, rights and ad revenue.
Discuss thisDistribution readiness
Checks stream and playout capacity against the expected audience.
Discuss thisAdvertiser view
Links campaigns and spots to delivery and billing for each advertiser.
Discuss thisChanges made once approved
Updates schedules, playout and advertiser notices once approved.
Discuss thisWhether to add a second weekend match
Weekend football is a broadcaster's strongest programme, younger viewers are watching more of it, and a Sunday slot has come free.
ExampleAnimated illustration
A first phase could cover
We agree scope with you before work starts. For this kind of request, a first phase usually covers:
- Link audience data, programme rights and playout schedules into one case
- Test a second match against rights, the free slot and ad revenue targets
- Send the schedule change for approval and track viewing once it airs
A typical project, described to show the shape of the work. It is not a specific client.
Scope something similarFrom the Hoki portfolio
The technology we build with
We pick tools around your existing systems, your team and how the product will be run.
Connects to
Audience dataAd serverRights systemsPlayoutCDNSocial
Runs on
Your cloudOn-premiseEdgeOn-premise appliances
Works with models from
Frontier modelsOpen modelsSpecialised modelsModels hosted in your environment
Where this applies
The same engineering, shaped by the rules and realities of each sector.
Media and broadcast
Planning schedules, delivery and advertising from one picture of the audience.
Retail and e-commerce
Linking content and campaigns to engagement and sales channels.
Public sector and education
Planning learning and public content around audience engagement.
Financial services
Linking customer content and campaigns to engagement by segment.
Healthcare
Planning public health content around who is reached and where.
Energy and utilities
Planning customer notices and campaigns around audience reach.
Frequently asked questions
Does it work with our playout and ad systems?
It connects to the systems you already run, such as audience data, ad server, rights and playout, through APIs, connectors and event streams. Nothing has to be replaced.
Can it check rights before a change?
Yes. Programmes are linked to their rights and licensed markets, so a schedule or stream change is checked against them before it goes for approval.
Who approves schedule changes?
You decide. Changes can be prepared for the head of programming or broadcast to approve, with the evidence and options shown.
Can we start with one channel?
Yes. The first phase can focus on one channel, programme or live event, then widen once the results have been measured.
Another question? Email hello@hoki.co
Plan your next schedule with us
Start with one channel or live event and the systems that already support it.
Start a project
Tell us what you want to build.
Share a few details about your media Intelligence project. We will reply with questions and a suggested next step.
- What problem you want solved
- What you already have in place
- Any timing or budget you are working to
Start a project
Tell us what you want to build
A few details help us bring the right people to the first call.
Thank you.
Your enquiry is with our team. Here is what happens next.
1We read your enquiry and bring in the people best placed to help.
2We reply by email to arrange a call at a time that suits you.
3On the call, we agree a clear next step, with scope and cost.
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