Each part is designed to work, last and be made at scale.
Drop, wear and daily use tests on real samples.
Materials and process chosen to meet the price point.
Packaging that protects the product and looks right on shelf.
Consumer Product Development
Physical products ready for shelves and customers.
We take a consumer product from idea to a design that looks right, works reliably, can be made at a sensible cost and arrives safely in its box.
What you get
01A complete product designAppearance, mechanics and any electronics brought together in one design.
02Realistic unit costsMaterial and process choices made with your target retail price in mind.
03Retail-ready detailsPackaging, labelling and instructions considered alongside the product.
How we deliver
Four stages, each ending with something you can see and review before the next one starts.
01
Explore
We study your customer, the price point and similar products already on sale.
02
Concept
We develop design directions and refine the one that best fits your brief.
03
Engineer
We detail every part, choose materials and build samples to test.
04
Ready
We finalise designs, packaging and documents for manufacturers to quote.
What we buildOur consumer products capabilities
Product concept design
Sketches and renders that explore how the product could look and work.
Discuss thisMechanical design
Parts, hinges, fixings and moving mechanisms designed for daily use.
Discuss thisMaterials selection
Plastics, metals and finishes chosen for feel, durability and cost.
Discuss thisElectronics integration
Adding lights, motors, batteries or connectivity where the product needs them.
Discuss thisSafety and compliance review
Checking the design against common consumer safety rules for your markets.
Discuss thisPackaging design
Boxes and inserts that protect the product and suit shelf display or shipping.
Discuss thisUser testing
Putting samples in front of real users and noting where they struggle.
Discuss thisCost engineering
Reducing part count and process steps without weakening the product.
Discuss thisA household product for an online brand
Say an online homeware brand wants its own kitchen storage range instead of reselling others, and needs a design that suits its look and its shipping costs.
A typical first projectAnimated illustration
A first phase could cover
We agree scope with you before work starts. For this kind of request, a first phase usually covers:
- Concept designs for a small range that share common parts
- Detailed design and samples for the lead product
- Packaging sized to reduce damage and courier charges
A typical project, described to show the shape of the work. It is not a specific client.
Scope something similarSelected projects in this area
Cosmetic product housingConsumer products
Smart wearable device conceptConsumer electronics
Audio and wearable conceptsConsumer electronics
Custom bicycle mudguard systemProduct engineering
The technology we build with
We pick tools around your existing systems, your team and how the product will be run.
Design and CAD
SolidWorksFusion 360RhinoKeyShotAdobe Illustrator
Sampling
3D printingCNC machiningSilicone mouldingLaser cutting
Collaboration
OnshapeFigmaMiroNotionGoogle Workspace
Where this applies
The same engineering, shaped by the rules and realities of each sector.
Retail and e-commerce
Own-brand products designed around price point, shipping and shelf appeal.
Manufacturing
New consumer lines for factories that want to sell their own designs.
Healthcare
Personal care and wellness products for home use, with safety in view.
Media and broadcast
Accessories and merchandise for creators, studios and audiences.
Energy and utilities
Home energy products such as smart plugs and household monitors.
Logistics and supply chain
Products designed to pack efficiently and survive long shipping routes.
Frequently asked questions
What will it cost to develop our product?
That depends on the product, the number of parts and how far you want us to take it. We agree a scope after an initial discussion and price each stage, so there are no open-ended commitments.
Can you work with our chosen factory?
Yes. We can design to suit a manufacturer you already use, or help you find suitable ones if you do not have a supplier yet.
Who owns the design?
Ownership is set out in the contract. The client typically owns the designs, drawings and files produced for their product.
Can we start with one product rather than a range?
Yes, and it is often the wiser route. A single product teaches you about costs, suppliers and customers before you commit to more.
Another question? Email hello@hoki.co
Bring us your product idea
Tell us what you want to sell and at what price. We will outline how to get it designed.
Start a project
Tell us what you want to build.
Share a few details about your consumer products project. We will reply with questions and a suggested next step.
- What problem you want solved
- What you already have in place
- Any timing or budget you are working to
Start a project
Tell us what you want to build
A few details help us bring the right people to the first call.
Thank you.
Your enquiry is with our team. Here is what happens next.
1We read your enquiry and bring in the people best placed to help.
2We reply by email to arrange a call at a time that suits you.
3On the call, we agree a clear next step, with scope and cost.
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